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Project ECHO represents the pinnacle of our dreams and vision, by symbolizing the holy grail of 3D experiences; free-floating holograms that require no glasses, devices or other lenses between the human eye and the effect, and where 3D objects can be viewed and interacted with from different angles.

Until now, this display has existed purely in the realm of science fiction, but with the development of Project ECHO, we are on the path to materializing the big dream and bring it to market.


ECHO is a scalable display technology that will make it possible and cost-effective to present high-quality 3D holographic images, without the use of glasses or other lenses. Often referred to as “the holy grail of 3D”, ECHO will utilize a patent pending directional pixel technology as the core principle for achieving the 3D holographic effect. When fully developed, ECHO will be able to offer groups of people full individual 3D look-around capability.


Conventional TV screens use electricity to power millions of small light-emitting pixels. As each pixel continuously shines its light in all directions, only a tiny fraction of the light targets the viewers’ eyes, essentially leaving the additional light and electricity wasted. With increasing market demand for owning larger and larger television- and gaming screens, little effort is being made from manufacturers to address this increased growth in power consumption, despite society’s need to cut global carbon emissions.


The patent pending ECHO technology is a light field display that works by selectively directing the light from its pixels directly to the eyes of the viewers. By utilizing eye-tracking techniques, ECHO’s directional pixel technology will even be able to emit differentiated light to multiple viewers at the same time, essentially making it possible for each viewer to see their own unique content.

Additionally, the ECHO technology presents unique power reduction capabilities by only emitting the precise amount of light needed to target the eyes of the viewers.

Being positioned in the so-called field of mixed reality, Realfiction is dedicated to exploring and inventing technology that breaks with the current approach of head-mounted wearables, as we believe this is just the first, primitive stage.

We want to create social mixed reality that takes back the public space and enables epic experiences that challenge the very perception of reality.

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